With more than one billion people belonging to diverse cultures, languages, religions and each having particular beliefs and preference for personal taste, finding a new market for your product is as much a challenge as searching for the needle in the haystack. Reaching out to everyone with your product or introducing a new product in India amidst numerous complex situations proves critical. Consumers develop tastes and brand loyalties by interest over a period of time.
Traditional business wisdom expects us to understand the common buying behaviour of the customers and devise marketing strategies accordingly. Nevertheless, an early evaluation of the forces which cause the customers’ purchase decision, and its underlying pattern would prevent rushing into risks, enable cost-cutting and signal the right direction to profit generation.
We in CMC gather data through extensive qualitative and quantitative research , surveys, focus groups, evaluation of customer demographics for successful product launch.
As the proprietor , Sanjeevi Arul Joseph prepares business plans for the company and uses marketing research to identify trends and potential markets for the client’s products. Representing manufacturers he provides guidance and training, Introducing new products and expanding into other markets. Most decisions from the start until the product reaches the customer destination are taken by Sanjeevi. The marketing strategies devised by Sanjeevi are customized to match the products with the market needs. They are purpose driven and successful.
Lionel Camoens , educated in the U.K. is our advisor who guides our marketing team. With an impressive track record of innovative marketing trends,Mr.Camoens has set standards in the field of Engineering products. His experience and client friendly traits, has given us additional strength.
Mr.Ramesh is an expert on property management and real estate. With over twenty five years experience he is able to identify city properties ideally suited for clients needs. He also arranges finance for those who are interested in buying new properties with small financial resource. He is also into construction of houses and factories in and around Chennai.
Mr.P.C.Vijosh is the creative designer whose knowledge of graphic designing, 3 D rendering is the win asset of Chennai Marketing Consultants. He had already proven his credit by designing and erecting trade show stalls at the Chennai trade centre. His home ground being branding he is able to take the prestige of clients products to big heights.